%C Athens, GA %A Kathy Varjabedian %X Abstract: Primo relies heavily on link resolver data to provide delivery information for users. What impact does the use of Primo have on managing SFX–on activations, delivery, interface, statistics ? This session will review the impacts of using both Primo and SFX and ways to maximize the interaction. %L eluna1056 %D 2013 %T Using Primo with SFX: interactions and implications