<mods:mods version="3.3" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mods:titleInfo><mods:title>A Well-Aimed Spear is Worth Three: Targeted Messages Using Alma Letters and Notifications</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Lori</mods:namePart><mods:namePart type="family">Hilterbrand</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Get more from your existing notices by adding specific reminders, details, and occasional jokes.  Then go above and beyond by creating your own notices for Alma to send based on user sets determined by your needs and criteria.  You don't have to know coding - you just need to be brave enough to tinker!</mods:abstract><mods:originInfo><mods:dateIssued encoding="iso8601">2018-05-03</mods:dateIssued></mods:originInfo><mods:genre>Conference or Workshop Item</mods:genre></mods:mods>