?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=Travis&rft.aulast=Clamon&rft.au=Clamon%2C+Travis&rft.title=Marketing+Book+Collections%3A+Creating+Digital+Displays+Using+Alma+Analytics&rft.date=2+May+2019&rft.genre=proceeding