?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=Frank&rft.aulast=Cervone&rft.au=Cervone%2C+Frank&rft.title=Library+Strategy%3A+Effectively+Selling+Your+Message+to+Senior+Administrators+&rft.date=13+May+2010&rft.genre=proceeding