<mods:mods version="3.3" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mods:titleInfo><mods:title>Library Strategy: Effectively Selling Your Message to Senior Administrators </mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Frank</mods:namePart><mods:namePart type="family">Cervone</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Crafting an effective library strategy isn't just about the points in your plan. In the competitive environment of our institutions, you need to know what senior administrators value and expect in order to get your plans implemented. In this presentation, learn how senior administrators look at library issues and hear some strategies for making a compelling case. </mods:abstract><mods:classification authority="lcc">General Topics</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8601">2010-05-13</mods:dateIssued></mods:originInfo><mods:genre>Conference or Workshop Item</mods:genre></mods:mods>