?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Schwitzner%2C+Ted&rft.aulast=Schwitzner&rft.aufirst=Ted&rft.date=May+2011&rft.title=Being+Strategic+in+a+Period+of+Choices+and+Changes&rft.genre=proceeding